Collén Design —

graphics, digital & print design + illustration

Inspired design. Creating unique ways to visually communicate brand identity, products and service.

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Understanding your need is the first order of business. Complete this info gathering form and I will provide you with a design brief and estimate.
Please try to answer these questions as thoroughly as you can. The more you tell me about your business and branding/design objectives, the better I will be able to understand how I can be of help to you. This information is kept confidential and will only be used for the purpose of creating a design brief and estimate.

Information Gathering

FIRST NAME *

EMAIL *

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What does your business do? Do you have a mission statement?

COMPANY NAME *

ADDRESS *

LAST NAME *

PHONE *

What is the name of your company / organization ?

What is your company’s history?

How many people do you employ?

What is the overall goal of the new design project?

What are you trying to communicate and why?

Are you trying to sell more products or get awareness of your product / service?

How do you differ from your competitors?

Do you want to completely reinvent yourself or are you simply updating your promotional material?

Please provide me with old promotional material or samples of competitors promotional material or sample of designs you like.

Who is the target market?

What are your target market’s demographics & phychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach. If you have multiple audiences, rank them in terms of importance.

What copy (text) and pictures are needed?

What copy needs to be included in the design? Who is providing the copy?

Do you have branding, identity, logo? Will you require these for the design?

Do you have a slogan or tag line? Will this be included in the logo design?

Will the Name of your business be a part of the logo? Think about a logo graphic vs. logo name and logo graphic vs. logo name as the graphic

The copy (text) and pictures (images) used in a design are as crucial as the design itself. Please clearly state who is going to be providing the copy and pictures if needed. Will you need a photographer?

If you require a logo please send me any logo images that you like and colors you prefer.
What pictures / photographs / images etc. need to be used?

Where is it going to be printed / online / social media / website / e-mail marketing? How will the graphic be used?

What other information should I know in regard to specifications? Colors – dimensions?

a. Please provide me with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for our design. (copy and paste links from websites, Pinterest…etc.)

b. Please provide me with things NOT to do, and styles that you do not like or wish to see in your design. This will give me an idea of what to avoid. For example, “Thou shalt no use the font “Comic Sans.”

What Is Your Budget? Providing a budget prevents designers wasting valuable time and resources when trying to maximize your budget. Providing the budget upfront also allows designers to know if the project is going to be worthwhile to complete. Make sure you are worth their time.

What is the time scale / deadline?

List adjectives that describe how you want the design to look. For example: Bold or soft, simple or complex, clean, modern or retro, symmetrical or asymmetrical...etc.

Please send me any information not included here that will help me understand your vision of the artwork.

COLLEN DESIGN, Janice Collén Tkal

Based in Massachusetts, USA
With Nation-wide clients

Registered on Sam.gov

Cage Code Available

Collén Design —

graphics, digital & print design + illustration

The ModusOperandi ---------

Information Gathering

The Modus
Operandi ---------